"We love what we do! We love that we are able to create products that represent our Jamaican culture's ital way of eating for vitality, while protecting nature's most precious resources.

At RicherEarth Vegan Eats our mission is to create sustainable, handcrafted food everyone can love, with a range of products inspired by Canadian and Caribbean flavours." - Founders, Eartha & Richard


Meet Eartha Lowe and Richard Counsell; two good friends united by a common interest and love 💚 for plant-based foods. They then envisioned operating an eco-conscious business and utilizing their entrepreneurial spirit to create a richer earth.

Founder, Richard Counsell
Cooking since the age of 12, putting together meals for his family and friends is what Richard has always done for fun. Now the subject of food has become more than a passion for Richard.

An advocate for healthy living, Richard experienced the power of a plant-based diet on his health, which opened his eyes to the importance of correct nutrition. In addition to this event, he always dreamed of using his background in social work to build his own community centre. Richard believes in the power of being a part of a community and active lifestyle among all ages.

Founder, Eartha Lowe

Eartha is a Jamaican-born entrepreneur who is an advocate for community stewardship with a passion for great food and healing our planet. As the daughter of a Rastafarian who taught her the principles of eating for vitality from a young age, Eartha draws inspiration from the Jamaican "ital" way of cooking with the intent to increase vitality, energy, and life force. The most common general principles of cooking ital, is that the food should be natural, organic and from the earth, thereby excluding processed foods and meat.

Besides Eartha’s passion for reducing her carbon footprint through eco-friendly practices and sustainable vegan options, she also loves to give back to her community. One of Eartha’s goals is to create and run a vegan food program where she can educate her community on the benefits of living a vegan lifestyle.

As business partners, Richard and Eartha combined their first names to create what they now proudly serve their community from, RicherEarth. 


Good food has always been a passion for the cooks and Culinary Nutritionists at RicherEarth Vegan Eats. This company understands that good nutrition plays a crucial role for healthy living. They understand the importance of cooking with whole fresh foods and real ingredients, and why they are worth embracing.

As one of the very few Black-owned 100% vegan brands in Canada, RicherEarth Vegan Eats aims to bring its Jamaican roots to the Greater Toronto Area and beyond. This company’s mission is to serve delicious food with vegan products in order to help save the planet, and all creatures living in it. RicherEarth Vegan Eats strives to operate as an eco-friendly business that also works for the protection and ethical treatment of animals and our environment, as they serve vegan-only products. 


Shop premium sauces and soups. Home of the best Vegan Chocolate Zucchini Cake. Look out for additional products to be added to RicherEarth Vegan Eats' 100% plant-powered catalogue.


Our services include professional catering and meal prep for a wide range of vegan food products. Contact to inquire.

Check out our social media pages for more content and ongoing updates. 

Instagram, Facebook: @richerearthveganeats

For upcoming events and market dates visit https://richerearthveganeats.com/pages/from-our-table.